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IN THE NEWS
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COVID-19 Update: Find answers to frequently asked questions about undergoing fertility and fertility preservation treatments during COVID-19. Read our handout (pdf)
Our reproductive endocrinology and infertility specialists combine state-of-the art technology and compassionate, personalized care to assist couples who wish to become parents. With expertise in male and female infertility conditions, as well as women's endocrine conditions, we provide a wide range of assisted reproductive treatments. Visit us at our state-of-the-art facility at 2365 Deming Way in Middleton, near the far west side of Madison.
Our Mission: To assist in building the next generation. Our Vision: To deliver remarkable, accessible and innovative fertility care, providing everyone the opportunity to have a family.
Generations is a joint venture between UW Health, which was listed among 100 Hospitals with Great Women's Health Programs according to Becker's Hospital Review, and UnityPoint Health-Meriter.
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Why Can't We Get Pregnant?
It’s one of the most common questions we hear. Watch this video to learn about factors that may impact a man or woman's ability to conceive.
Other available videos include: IVF, IUI, male infertility, emotional aspects of fertility care and use of donor eggs/sperm.
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Patient Stories
After just one treatment at Generations, Tia and Kevin were pregnant. Their three-year journey through infertility came to an end when their precious son finally arrived.
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Outstanding Success Rates
Our in vitro fertilization (IVF) success rates are above the national averages. Our success means your success ... and that's what matters most.
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Welcome to Generations Fertility Care
Our team of endocrinologists, embryologists, a clinical psychologist and nursing staff are dedicated to providing compassionate and evidence-based care to our patients and community. We offer a full complement of fertility and reproductive medical treatment that combines the latest technologies with the highest standards of patient care.
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Take A Virtual Tour of Our Clinic
In September 2010, Generations Fertility Care opened a new private office at 2365 Deming Way in Middleton. The 12,400-square-foot state-of-the-art facility was designed with the patient experience in mind.
Watch a video tour of the clinic (left), or watch videos of specific areas of the clinic.
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